Pune’s MindTickle in Business Today’s “15 Coolest Startups” Cover Story

Pune’s MindTickle, a startup working on “gamification” of enterprise employee engagement, has been covered in in Business Today’s Cover Story “India’s Coolest Startups”.

Excerpts:

Poorvi Agarwal’s first day at work was a lot of fun. The sales executive at travel website MakeMyTrip’s Kolkata office spent most of her time quizzing on the computer with several others who had joined the company the same day. Were Agarwal and her colleagues goofing off at work? No, they were taking part in a unique induction programme that uses online games as an ice-breaker for new employees.

The games are the brainchild of Pune-based MindTickle, a year-and-a-half-old start-up that provides web-based “gamified” training and orientation products for companies.

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