Pune startup InTouchRewards covered by YourStory.in

Pune-based startup, InTouchRewards, has been covered by YourStory.in.

InTouchRewards makes software-as-a-service products for the retail industry to help with:

  • Cardless Loyalty Program
  • Store Assortment Planning
  • Inventory Tracking and Reordering
  • Store Promotions Management
  • Store Performance Tracking

and more, without requiring the retailer to change existing systems.

YourStory has an in-depth interview with founders Unmesh Mayekar and Anant Mahale. Excerpts:

Our goal is to have at least 1000 installations across India by the end of 2012 and extend the solution footprint to handle the needs across – Retail, Consumer Goods , Distribution and Pharmaceutical Industry sectors. Subsequently our goal will be to penetrate the US and EU markets while continuing to expand within India.


Intouch currently has 4 customers live, 4 ongoing implementations and 5 more in the pipeline. In addition, Intouch has been independently approached by 5 large enterprises – each requiring between 200 to 300 instances of the Intouch solution. These large scale roll-out programs are currently being detailed out and are expected to run from July 2011 through mid 2012.


Anant Mahale and [Unmesh Mayekar] are the founders and our current team size is 8. We have on board 2 directors, 2 members on the advisory board, 2 employees in the business development and sales departments and 2 employees in the development department. Yes – we are looking to hire talent in the following areas implementation & customer support, business Development Sales and in the technical development section.

Read full interview

Also see http://InTouchRewards.com for more information.

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