Pune startup Ay Auto, which allows you to call a number (84460-01234) and get a rickshaw is in the news. They launched just last month, but have managed to get themselves covered by the Times of India.
Another dial-a-rickshaw service India Commutes has been offering the same service (call: 9922 90 4000) for over an year now.
I guess this is just the kind of startup that is very newsworthy. Even if people have no intention of actually using a service like this, they still find the concept very interesting – probably because it is a very Indian thing.
Anyway, go ahead, read the full article